By any measure, 2014 was an incredible year for Clef. We started the year powering logins on a little over 100 sites and ended it on more than 30,000. We hosted 50 Clef Cooks dinners in Oakland and we raised $1.6m to fight passwords.
We’re starting 2015 in a brand new office and with a bunch of incredible new teammates (our team is already 7 people)! But we’re just getting started and today we’re unveiling a new logo for Clef to bring us into the new year.
The Clef Wave is at the very core of what we’ve built with Clef and we want to embrace that in our logo and brand identity. The Wave is who we are and we wanted that to be reflected in how we presented ourselves. You’ll see this changing everywhere you’re used to seeing Clef — our app icon on your phone, the login screens where you use Clef, and across our website and social media accounts.
We’ll have new t-shirts and stickers soon that we’d love to share with you! Send us a note on Twitter (@getclef) or email (support at getclef dot com) and we’ll send them your way once they’re ready.
We’re also announcing a new feature — offline logins. Until now, it was impossible to log in with Clef if your phone wasn’t connected to the Internet. This doesn’t happen a lot, but it’s annoying for folks who are travelling or trying to log in on airplanes. Logging in offline looks just like a normal online login (you scan the Clef Wave like always), but then you turn your phone’s screen around and show another animation back to the computer.
It’s pretty cool. If you want to try it out, you can put your phone in airplane mode and log in anywhere that uses Clef!
We have an incredible year ahead of us with many more exciting announcements coming soon. Stay tuned